1. Download
Grab the container JSON from GitHub — one file, all 250+ variables.
The complete, composable variable framework for Google Tag Manager. 250+ templates, organized across 14 functional categories, all sharing the same conventions, parameters, and chaining mechanism.
1. Download
Grab the container JSON from GitHub — one file, all 250+ variables.
2. Import
GTM Admin → Import Container → Merge. All variables appear instantly in your workspace.
3. Configure
Browse the library below, find your variable, configure via the template UI.
4. Deploy
Preview, verify, publish. Your data layer mapping works on the first try.
Every variable in the library follows the same standardized interface:
| Parameter | Purpose | Required |
|---|---|---|
src | The input data source | Yes |
out | Output target for chaining | No |
pre | Pre-processing directive | No |
rp1 | Reserved parameter 1 | No |
rp2 | Reserved parameter 2 | No |
__gtm_chain_apply envelope for the next variable in the chain. Use for multi-step pipelines.| Package | Description | Link |
|---|---|---|
| Full Library | All 250+ variables as a single container JSON | Download |
| Core Only | Essential framework variables only | Download |
| Individual Templates | Pick specific .tpl files | Browse on GitHub |